It should never stand for Poor Relation, though it’s often seen
as a separate, stand-alone discipline.

We see PR as an integral part of marketing, used to support and nourish the brand, just in a different, but no less important way.

Whether it’s supporting a new product launch, communicating good news, averting flak or building your company’s reputation, PR has a key role to play.

And you can quote us on that.