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| Search Engine Optimisation | ||||||
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| Are you unhappy with your web site's performance and find Search Engine Optimisation difficult to understand? | ||||||
Many companies have invested heavily in their web sites and already have an effective SEO strategy in place. However, for many others, their site is all but invisible to the search engines, and unless something is done about it, that's how it will remain. CHM can help. We offer an affordable solution, from as little as £250, for companies who want to increase visitors to their site but don't know where to start. We will evaluate your site and only recommend
the really necessary changes to improve your site's Search Engine rankings step by step. What we
won’t do is try to sell you anything you don't really need. |
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| Keyword Research / Implementation | ||||||
| This is the best place to start. We need to know what keywords you think people will want to search you for, then we do the research to widen the net, arriving at the best solution to start with. We then use these words to add into the source code of your site, and as the basis for the meta tags and descriptions that are so vital for the search engines to find your site. | ||||||
| Optimised Page Content | ||||||
| Next on the list comes making certain that the text on each of your web pages, or at least the most important ones are written with the search engines in mind. This is a skilled task, as striking the right balance between well written text for humans and well written text for the search engines is quite tricky. It has a lot to do with the text being ‘key word rich’ and having good ‘key word density’. | ||||||
| Pay Per Click Campaigns | ||||||
| Optimisation can take quite a while to work, sometimes 3 months or more, so it is always worthwhile implementing a short term Adwords campaign, whereby you pay Google for people clicking through on certain key words. Once again, doing this well takes knowledge and experience. | ||||||
| Performance Tracking | ||||||
| This is the well known package called Analytics, which we add to all sites that we build. There is a huge amount of data available and it can take a while to become skilled at interpreting the data and acting on it. We can help and you can take over as you wish over time. | ||||||
| Link Building | ||||||
| This means links out of your site as well as links from other sites into your site. Search engines like links, the more relevant the better, of course. We can advise how to get the internal links that will be to the best advantage of your site. | ||||||
Off Page Optimisation |
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| This includes a whole host of rather more sophisticated techniques, including Google Knolls, Articles, blogging, etc. If you already know about these, then you probably already use them. If you don’t, then the main thing is to get the above items right first, and then we can think about these. |
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CHM will work closely with you to determine what you really need, on a stage-by-stage basis. What we won’t do is try to sell you more than you really need. We know that we can improve your existing site’s visibility to the main search engines. After that, how much you want to use us to keep that visibility going is up to you. |
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