How to explain what you do

Red Peel is a great company.
If you've ever been to a big exhibition at the NEC, Olympia , or similar, chances are you've seen a stand designed and constructed by Red Peel. Not the small kit based ones, though. Red Peel design and build big, bespoke, one-off stands for big corporates.

They also do:

• Exhibition stands
• Road show sets
• Sets for product launches
• Sets for themed parties
• Sets for theatre, television and video

The problem was communicating all of this in a short strapline, which along with developing a new logo, was our initial brief.

We came up with a new logo and the strapline:

Imagery with Impact at any event

This was backed up by a descriptor:

A combination of creativity and art-of-the impossible construction for image changing events.

Have a look at the web site we built for them, and see what you think:

www.redpeel.com